Anthony Joseph Abou Jaoude, CEO of Disruptive Real Estate, shares how he built his company on honesty, transparency, and client-first values. He believes real estate professionals should guide clients with genuine advice rather than focus on commissions. In the interview, he explains why Dubai remains one of the world’s top investment destinations, offers practical advice for off-plan property investors, and highlights the importance of research, long-term planning, and integrity. Drawing from his experience as an entrepreneur, author, mentor, and business consultant, Anthony also discusses his leadership philosophy and his vision to make Disruptive Real Estate a globally trusted brand known for ethical business practices and lasting client relationships.
Building a Real Estate Company Based on Honesty and Client-First Values
We started the interview by asking, “Anthony, you’ve built a remarkable career in Dubai’s real estate industry. What inspired you to start Disruptive Real Estate?”
Anthony Joseph AJ replied, “When I first entered the Dubai real estate market, I saw how many people were making life-changing investment decisions without receiving honest advice. Too often, agents were focused on closing deals instead of understanding what was actually best for the client. I wanted to build a company that put people before commissions. That’s how Disruptive Real Estate was born. Our mission is simple: give honest advice, back every recommendation with real market research, and help clients make decisions they can feel confident about for years to come.”
Why Transparency and Trust Are the Foundation of Every Client Relationship
The Worlds Times: “ Your company is built around transparency and trust. Why are these values so important to you?”
Anthony Joseph AJ replied, “Real estate is one of the biggest financial decisions most people will ever make. Clients deserve facts, not sales pitches. If I believe a property isn’t the right fit, I’ll say so even if it means walking away from a commission. I believe trust is earned by being honest, especially when the conversation isn’t easy. Many of our clients return to us again and again because they know we’ll always give them straightforward advice, and that’s something I’m very proud of.”
What Makes Dubai One of the World’s Most Attractive Property Investment Destinations
The Worlds Times: “Dubai has become one of the world’s hottest property markets. What continues to attract investors from around the globe?”
Anthony Joseph AJ replied, “Dubai offers something very few cities can match. It has a stable economy, excellent infrastructure, attractive rental returns, no personal income tax, and a government that continues to invest in long-term growth. On top of that, initiatives like the UAE Golden Visa have made Dubai even more attractive for international investors. People aren’t just buying property here anymore hey’re investing in a lifestyle and a future.”
Essential Advice for First-Time Investors Entering Dubai’s Off-Plan Market
The Worlds Times: “Many first-time investors are interested in Dubai’s off-plan market. What advice would you give them?”
Anthony Joseph AJ replied, “Don’t buy because everyone else is buying. Every project looks great in a brochure, but successful investing is about understanding the details behind the project. Look at the developer’s track record, the location, payment plans, future demand, and exit strategy. Most importantly, work with someone who is willing to tell you when not to invest. Sometimes avoiding the wrong deal is just as valuable as finding the right one.
How Entrepreneurship, Mentorship, and Writing Have Shaped Anthony’s Leadership Style
The Worlds Times: “You’re also an author, entrepreneur, mentor, and business consultant. How have these experiences shaped your leadership?”
Anthony Joseph AJ replied, “Each role has taught me something different. Writing books helped me organize my thoughts and share lessons I’ve learned over the years. Mentoring has reminded me that success becomes more meaningful when you help others achieve it too. Running different businesses has taught me resilience, discipline, and the importance of building great teams. At the end of the day, leadership is about serving people, creating opportunities, and leading by example.”
The Power of Honesty: Why Turning Down Deals Builds Long-Term Success
The Worlds Times: “Your website says, “Tell clients the truth, even when it costs us a deal.” Has that philosophy made a difference in your business?”
Anthony Joseph AJ replied, “Absolutely. There have been times when we’ve advised clients not to buy a property because we genuinely didn’t believe it was the right investment. Some were surprised at first, but many came back later because they appreciated the honesty. We don’t measure success by the number of transactions we measure it by the long-term relationships we build. When clients trust you, they come back, they refer their friends, and they become part of your journey.”
The Future Vision for Disruptive Real Estate and the Legacy Anthony Hopes to Leave
The Worlds Times: “Looking ahead, what is your vision for Disruptive Real Estate and your personal legacy?”
Anthony Joseph AJ replied, “My vision is to build a company that’s known not just for selling real estate, but for changing the way real estate is done. I want Disruptive Real Estate to become a trusted name for investors around the world who value honesty, knowledge, and long-term thinking. Personally, I’d like to be remembered as someone who helped people make smarter decisions, build wealth responsibly, and prove that success and integrity can go hand in hand.”
Connect with Anthony Joseph Abou Jaoude on LinkedIn
For more information visit disruptiveestate
Also Read:-
Dr. Hui Tian: Bridging Silicon, Biology & AI in Healthcare
Laurent Serafini: Redefining Global Business Intelligence
Vincenzo Russi: Green Living & Sustainable Architecture
