The lingerie modeling industry continues to evolve, with new faces and powerful personalities redefining beauty, confidence, and sensuality. In 2025, the spotlight is on models who not only possess stunning looks but also influence fashion, social media, and culture. Here are five of the hottest lingerie models dominating the scene this year.
Bella Hadid
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Bella Hadid is now known as a top supermodel, and she’s made a big impact in the lingerie world too. With her unique looks and ability to change her style, she has worked with big lingerie brands and walked in famous fashion shows.
In 2025, people admire Bella not just for her beauty, but also for speaking openly about mental health. She has shared her experiences with anxiety and depression, which has helped many people relate to her in the often perfect-looking fashion industry.
Bella also sets trends with her everyday outfits. She moves easily between high fashion and lingerie modeling, showing how flexible and talented she is.
Adriana Lima
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Even though Adriana Lima retired from Victoria’s Secret in 2018, she’s still one of the most famous lingerie models. In 2024, her timeless beauty continues to shine, and people still love watching her work.
What makes Adriana special is her long career and how she supports age positivity. She shows that lingerie modeling isn’t just for young people.
Today, she focuses on promoting confidence for women of all ages. She has also started acting and hosting, proving she’s more than just a model.
Winnie Harlow
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Winnie Harlow changed the modeling world with her unique beauty. She has vitiligo, a skin condition with white patches, and turned it into her trademark.
In 2025, she’s a strong force in lingerie modeling, working with top brands and doing major fashion shows. Winnie has helped open the door for models who look different, making beauty more inclusive.
She also speaks out for diversity in fashion and teaches people about vitiligo. Her confidence inspires others to love what makes them different.
Jasmine Tookes
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In 2025, Jasmine Tookes is still one of the top lingerie models. Known for her bright smile and fit body, she brings fun and energy to her work.
Jasmine shares her fitness and health tips on social media, which has helped her build a loyal fanbase. People admire her for her fashion sense and healthy lifestyle.
She also supports diversity in modeling and works with charities, showing she cares about her community.
Lais Ribeiro
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Lais Ribeiro, a Brazilian model, is known for her tall figure and warm smile. In 2025, she’s still a favorite in lingerie campaigns and fashion shows.
What makes her stand out is her support for autism awareness. As a mother to a son with autism, she uses her platform to help others understand the condition better.
Lais is known for her hard work and positive attitude, which makes designers love working with her.
How Lingerie Modeling Is Changing in 2025
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More Diversity: Models of all shapes, ages, skin colors, and abilities are being included.
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Eco-Friendly Fashion: Many models support sustainable brands.
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Social Media Power: A model’s online presence is just as important as their modeling jobs.
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Body Positivity: The focus is on loving all body types, not just one ideal look.
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Business Moves: Many models now have their own lingerie or swimwear brands.
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Speaking Up: Models are using their voices to support causes like mental health and equality.
Conclusion
Today’s top lingerie models are more than just pretty faces. They are strong, smart, and inspiring. They support good causes, break old rules, and help people feel confident in who they are.
These five women show the best of the industry—with beauty, kindness, and power to make a difference.
Published: 9th July 2025
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