In a year marked by record-breaking contracts, mega-endorsement deals, and expanding digital empires, the world’s 10 highest-paid athletes in 2025 have taken sports earnings to unprecedented levels. According to the latest data compiled by financial analysts and sports business experts, these elite athletes have collectively earned over $1.4 billion in the past 12 months, combining salaries, winnings, and off-field ventures.

Below is a breakdown of the top 10 highest-paid athletes in the world in 2025, reflecting the evolving nature of global sports and business.

1. Cristiano Ronaldo – $260 Million

The Portuguese football icon remains at the top, thanks to his lucrative contract with Al Nassr and a sprawling business empire. Ronaldo’s CR7 brand, social media monetization, and lifetime deal with Nike help solidify his status as the world’s highest-paid athlete.

2. Lionel Messi – $245 Million

Messi, playing for Inter Miami in the MLS, continues to dominate both on the field and off. His deals with Adidas, Apple TV+, and Pepsi, plus equity stakes in multiple ventures, drive his 2025 earnings.

3. LeBron James – $200 Million

The NBA superstar, even in the twilight of his career, earns handsomely through endorsements, real estate ventures, and SpringHill Company, a media empire co-founded by James.

4. Kylian Mbappé – $190 Million

Now the face of global football, Mbappé’s new mega-deal with Real Madrid and commercial tie-ups with Nike and Hublot put him firmly in the top tier.

5. Canelo Álvarez – $165 Million

Boxing’s biggest draw continues to command enormous pay-per-view and sponsorship revenue. Major fights and a tequila business boost his 2025 financial portfolio.

6. Giannis Antetokounmpo – $150 Million

The NBA MVP has expanded his brand internationally, with endorsements including Nike, JBL, and Google Pixel, and a growing media presence.

7. Stephen Curry – $140 Million

The Golden State Warriors’ star earns from his Under Armour equity, production company, and signature shoe line, alongside his NBA salary.

8. Roger Federer – $125 Million

Though retired from professional tennis, Federer remains a commercial powerhouse. His investments and endorsements with Uniqlo, Rolex, and others keep him among the top earners.

9. Neymar Jr. – $120 Million

Neymar’s move to Saudi Arabia’s Al-Hilal includes massive wages, and his global appeal drives brand deals with Puma, Red Bull, and more.

10. Max Verstappen – $110 Million

Formula 1’s reigning champion has rapidly climbed the ranks. His Red Bull salary and endorsements from Tag Heuer, EA Sports, and other sponsors showcase F1’s growing commercial strength.

The Business of Sports in 2025

This year’s list underscores the increasing influence of non-playing income. Athlete-led media companies, NFT ventures, fashion brands, and equity partnerships have become essential income sources. Social media has also transformed athletes into global influencers, helping them attract high-value sponsorships and build personal brands.

Conclusion

As we move deeper into the digital age, the earnings potential for top-tier athletes shows no signs of slowing. The highest-paid athletes in 2025 are not only elite competitors but also savvy entrepreneurs redefining the intersection of sports and business.

Published: 19th May 2025

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