Cupertino, California, June 19, 2024 – Apple today proudly announced the launch of the iPhone 15, the latest addition to its iconic smartphone lineup. The iPhone 15 introduces significant advancements in design, camera technology, and performance, setting a new standard for innovation in the smartphone industry.

The iPhone 15 features a sleek, modern design with a refined titanium frame, making it both incredibly strong and lightweight. It comes equipped with the powerful A17 Bionic chip, ensuring unparalleled performance and efficiency. The device also boasts a stunning Super Retina XDR display, providing users with an immersive visual experience.

One of the standout features of the iPhone 15 is its enhanced camera system. The new 48MP main camera sensor, combined with advanced computational photography capabilities, allows for stunningly detailed and vibrant photos and videos, even in low-light conditions. Additionally, the iPhone 15 introduces a new periscope telephoto lens, offering up to 6x optical zoom for capturing distant subjects with remarkable clarity.

The iPhone 15 also emphasizes sustainability, incorporating recycled materials and a reduced carbon footprint in its manufacturing process. This aligns with Apple’s ongoing commitment to environmental responsibility and innovation.

“We are thrilled to introduce the iPhone 15, a device that embodies our relentless pursuit of excellence and our commitment to pushing the boundaries of what’s possible,” said Tim Cook, Apple’s CEO. “With its ground breaking features and elegant design, the iPhone 15 sets a new benchmark for the industry and offers our customers an unparalleled user experience.”

The iPhone 15 will be available for pre-order starting June 23, 2024, and will be in stores beginning June 30, 2024. It comes in four stunning colors: Midnight, Starlight, Blue, and Product(RED), and will be offered in storage capacities ranging from 128GB to 1TB.

For more information about the iPhone 15, visit Apple’s website or contact the Apple Press Office.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms—iOS, iPadOS, macOS, watchOS, and tvOS—provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Contact: Apple Press Office
Apple Inc.
1 Apple Park Way
Cupertino, CA 95014
Phone: (408) 996-1010