Vi Advertisements will certainly make it possible for marketing professionals to engage with the operator’s over 243 million clients through numerous channels like Vi owned electronic media- Vi App, Vi Movies as well as Television App, and also standard channels like text, IVR calls
Vodafone Concept has actually launched its ad-tech platform called Vi Ads, driven by artificial intelligence (AI) and machine learning (ML), aimed at offering online marketers a programmatic media getting system.
Vi Advertisements will make it possible for marketing professionals to involve with the operator’s over 243 million subscribers via multiple channels like Vi-owned electronic media- Vi App, Vi Movies and TV App, and also typical networks like text, IVR calls. Among the crucial differentiators of Vi Advertisements is that it will be media agnostic and encourage marketers to involve with Vi users on exterior media channels and publisher companions of Vi Advertisements, the business claimed in a statement.
Additionally, Vi Ads will use a self-serve interface making it possible for marketing experts with complete control of their campaigns from project set up, tracking project efficiency to driving campaign understandings. The mix of advanced features and also ease of implementation will interest big companies as well as SMEs alike, the business claimed.
Avneesh Khosla, chief marketing police officer, Vi, claimed, “With our programmatic platform– Vi Advertisements, we will certainly resolve two of the largest obstacles encountered by online marketers today– genuine insights and enhanced reach.”
Talking about key functions, Khosla claimed the service supplies marketing professionals the advantages of unique audience segments, interest groups as well as targeting specifications acquired using Vi’s deep insights of our consumers built on opt-in data. It additionally allows advertisers to not just reach their chosen target markets over Vi’s very own digital media like Vi Application and Vi Movies & TV application, yet additionally on exterior third party programmatic media and traditional networks of SMS & IVR calls.
“This is a simple, simple to utilize and very efficient remedy for online marketers to properly reach out to the appropriate target team with one of the most pertinent messaging at any provided point of time, while also supplying a money making opportunity to Vi as we strongly develop and scale our digital properties,” he added.
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Resources: Livemint
Last Updated: 1 June 2022
