William Westbrook Interview
William Westbrook is the Founder and CEO of SimulTrayd, where he leads the development of an advanced online physical commodity arbitrage platform designed to improve efficiency, transparency, and accessibility in global trade. With a strong background in economics, corporate finance, investor relations, and venture-backed innovation, William has built a career dedicated to solving structural inefficiencies in global markets.
Previously, he served in senior financial leadership roles including former controller, management consultant, CEO, CFO and Interim CFO, before resigning from those positions. His current work centers entirely on expanding SimulTrayd’s global impact and driving scalable, technology-enabled trade solutions.
Where Vision Meets Global Impact
We started the interview by asking, “What inspired the creation of SimulTrayd, and how does it revolutionize global trade?”
William Westbrook replied, “Look, my passion for this started in college as an economics major. I used the library Internet and LexisNexis to find a sawmill in Russia with willing US buyers. I nearly closed my first trade, but got stuck on the final metric conversion of the Russian saws from metric to standard feet and inches. It slowed everything, and I did not complete it.
Fast forward: after finishing up with presidential politics and a management consulting role at Aspen Technologies in 2008, I dove in and completed many amazing export-import arbitrages from agricultures like foodstuff, beef, sugars, and seafood, along with hard commodities like auto parts and metals through 2013. I even drafted an APHIS protocol with Brazil’s Ministerio de Agriculture for live cattle shipments from Santa Catarina province to Galveston, Texas.
I kept seeing the same problem: global commodity trade is still slow, opaque, and bleeding profit on inefficiencies. That’s why I built SimulTrayd. The mission is to mass discover and complete what we call Level 0 XM Arbitrage: fully autonomous AI that spots back-to-back arbitrage, reaches out, negotiates, closes, and ships end to end with zero human touch. Real time multi agent orchestration, predictive matching, NLP docs, predictable delivery, secure payments, built to scale 5k–20k+ trades a day without failure.
The side effect? Our Level 1 trades (not completed by AI) become real remote paycheck gigs for people anywhere. Global Trade Facilitators (GTFs) complete the final handshakes using our tools, earn 2 to 8 percent commissions per trade (often $1k to $4k+ each), and feed wins to the AI core. No capital needed just hustle and internet. Top performers will recycle Level 2/3 leads at 20 to 40 percent conversion, unlocking $10k to $50k+ monthly potential from their phones. We are getting very close to seeing that play out.
Bottom line: we chase ruthless efficiency and profit first. Access and real paychecks for regular people just happens when you fix trade at machine speed. That’s the revolution. That’s the SimulTrayd Level 0 XM Phenom.”
Powering Profit with Smart Energy
The Worlds Times: How do your energy initiatives align technology with economic performance?
William Westbrook replied, “In energy, technology and economics were fused for maximum output. I took part in the financing of engineered systems that sought to deliver high returns through optimized infrastructure and scalable models, focusing on efficiency, reliability, and long term profitability. Through funding research and strategic development, I sought to create frameworks that reduce operational friction, lower costs, and maintain competitive advantages in an antiquated industry. This profit first mindset carried forward and now underpins SimulTrayd’s energy optimization layer, ensuring traded commodities move with maximum speed and minimum waste.”
Balancing Innovation, Regulation, and Scale
The Worlds Times: What key challenges have you faced merging finance, technology, politics, and large scale project execution?
William Westbrook replied, “The toughest part is syncing conflicting regulatory environments across borders while keeping everything compliant and transparent. I handled this in finance (structuring complex deals under tight scrutiny), politics (aligning strategic budgets for policy wins), and at Lennar (navigating entitlements, permitting, and vertical integration across massive projects where execution speed and discipline determined major financial outcomes). Securing capital for disruptive models that threaten entrenched players requires creative structuring, relentless risk modeling (Monte Carlo stress shields), and leading teams through high stakes uncertainty. Each hurdle hardened the system, proving breakthroughs come from code, deal architecture, coalition building, and driving toward profit at velocity.”
Leading with an Economist’s Mindset
The Worlds Times: How does your background in economics influence your leadership approach?
William Westbrook replied, “Economics taught me every decision is a matrix of incentives, tradeoffs, and system dynamics. My work in econometrics, game theory, and behavioral modeling at Brigham Young University gave me tools to dissect markets quantitatively and predict outcomes. As a leader, I use it to forecast trends, quantify risks, align incentives, and execute with precision. My approach enforces fiscal rigor, strategic foresight, and relentless optimization for profit.”
Redefining How the World Trades
Lastly we asked, “Looking ahead, what is your vision for the future of global trade?”
“The future is decentralized, transparent, autonomous, and relentlessly profitable. SimulTrayd’s singular focus is Level 0 dominance. The human byproduct, Level 1 gig opportunities, scales real paychecks globally, turning independent facilitators into high margin closers who feed the autonomous core.
We are heading toward AGI era dominance: zero touch from match to money, unbreakable resilience, and automatic IP defense against mimics.
The vision: a world where technology eliminates trade drag, maximizes margins for every participant, and turns efficiency into dominance. SimulTrayd’s Level 0 is not the future, it is now, and the market shift is accelerating.” William Westbrook concluded
Connect with William Westbrook on LinkedIn
For more information visit SimulTrayd
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