Sheba Simpson-Amsterdam
Founder & CEO, I’m On Assignment, Inc.
As the Founder and CEO of I’m On Assignment, Inc., Sheba Simpson-Amsterdam has built far more than an organization she has created a movement grounded in purpose, advocacy, and empowerment. A veteran educator with more than two decades of experience, Sheba’s work reflects a deep commitment to amplifying voices that are too often unheard, particularly within the special needs community.
Her journey has been shaped by both lived experience and professional expertise. Over the years, she has witnessed how systemic barriers, limited resources, and misunderstood challenges can restrict potential not because of ability, but because of perception. Determined to change that narrative, Sheba founded I’m On Assignment, Inc. as a platform where individuals, families, and communities are encouraged to view life’s obstacles not as limitations, but as assignments with purpose.
From Education to Advocacy: A Holistic Vision
Through her leadership, I’m On Assignment, Inc. bridges education, advocacy, and personal development. The organization has become a space where resilience is cultivated, confidence is restored, and potential is recognized. Whether supporting families navigating special needs systems or empowering individuals to redefine their personal journeys, Sheba’s work consistently centers on intentional growth.
Her approach is both strategic and deeply human. She understands that empowerment begins with mindset—but must be supported by tools, resources, and access. This philosophy has guided her initiatives, community programs, and public engagements, allowing her impact to extend well beyond traditional educational spaces.
Her Voice, Her Philosophy
“Purpose is not found by chance, it is chosen. Every challenge we face carries an assignment meant to shape us, not stop us.”
This message sits at the heart of everything Sheba does. Through speaking engagements, community initiatives, and her published works, she delivers a clear and consistent call to action: adversity does not define us our response to it does.
Impact That Creates Change
- Advocate for inclusion and equity within the special needs community
- Mentor individuals and families navigating complex life and educational challenges
- Inspire mindset shifts that transform obstacles into opportunities
- Build purpose-driven leadership rooted in authenticity and service
Advice to Women and Changemakers
Sheba encourages women to trust their lived experiences and recognize them as sources of strength, not setbacks. Leadership, she believes, is not about perfection, but about alignment, intention, and courage.
Her vision for the future is one where individuals are equipped not just to survive adversity, but to rise through it with clarity and confidence.
On Assignment, Every Day
In every space she enters, Sheba Simpson-Amsterdam embodies the philosophy she champions. Her leadership reflects a rare balance of empathy and execution, inspiration and action. This Women’s Day, The World’s Times recognizes her as a woman who is not only redefining leadership, but demonstrating what it truly means to live On Assignment.
