Going live on TikTok can feel exciting but also a bit stressful. TikTok LIVE is TikTok’s livestream feature where you can talk to your audience in real time. You can stream about almost anything—cars, gaming, cooking, or any other topic. Starting a live stream is easy (just tap the plus sign and choose “Live”), but keeping people engaged and growing your followers takes effort. That’s where these tips can help.
What Is TikTok LIVE?
TikTok LIVE lets you broadcast live to your followers and anyone else who joins. You might share recipes, show your morning routine, or explain a big topic like artificial intelligence. The idea is simple—you talk live, and people watch and interact.
TikTok also gives you tools to make your livestreams more fun. You can add effects, invite multiple guests, manage comments with moderation, and even receive virtual gifts. TikTok first launched LIVE in 2020 (with some early testing in 2019), right around the pandemic, when people were looking for new ways to connect.
There’s no set time limit for how short a stream should be, but each TikTok LIVE can run for up to 60 minutes. To go live, you need a TikTok account with at least 1,000 followers.
Requirements To Go Live On TikTok
Not everyone can use TikTok LIVE right away. Here’s what you need:
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At least 1,000 followers
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You must be 18 or older
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You must follow TikTok’s community guidelines
Once you meet those rules, you can livestream about almost anything—whether it’s food, sports, music, or everyday life.
No Restrictions on Account Type
Anyone can use TikTok LIVE, no matter what kind of account they have. The only rules are that you must meet TikTok’s basic age and follower requirements.
How To Go Live on TikTok (Mobile)
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Tap the plus (+) button at the bottom of the screen (the same one used for posting videos).
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Swipe over and select the LIVE option.
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Add a title and adjust your settings.
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Tap GO LIVE to start.
Going live can feel a little scary at first. Be ready to introduce yourself and explain what your livestream is about. A good start might be preparing some notes, showing a product, or just filming in good lighting (like outdoors in sunlight).
How To Go Live on TikTok (Computer)
You can also go live using a PC or Mac:
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On Windows, download the TikTok app for PC. It works with your webcam and is simple to set up.
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On Mac, you can use streaming software (like Restream) to connect with TikTok.
Using a computer can make things easier. You can control your camera angle, lighting, and background more precisely. Just note that the steps are a bit different from the mobile app—you’ll use TikTok LIVE Studio on your computer.
Tips for TikTok LIVE
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Grow your audience: Livestreaming helps your followers connect with you in real time, making your content feel more authentic.
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Get noticed: When you go live, TikTok usually sends a notification to your followers (unless they’ve turned it off). This boosts visibility and brand awareness.
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Engage actively: Some people mainly join TikTok to watch livestreams, so be ready to chat with them. Prepare in advance so you can stay focused and keep the conversation lively.
1. Build Your Audience First
Before you start livestreaming, focus on growing your audience. Pick a niche—like gaming, fashion, or productivity—and post regularly. Use trending hashtags to help more people find you.
Think about who your followers are. Are they teenagers who love Minecraft, or are they office workers who want productivity tips? Your content should fit the people you want to reach. A common mistake creators make is going live without first knowing their audience or posting enough relevant content.
2. Prepare for Your Livestream
Don’t go live without a plan. Sitting in silence with nothing to say will lose viewers quickly. Write a simple script and decide in advance what you’ll do or talk about—like you’re hosting a live news show for your followers.
Plan beyond just one stream. Think of your livestreams like episodes in a TV series. Know what the first one will cover, and have ideas for the next few. Growth won’t happen if you only do one live and then stop. A clear strategy shows you’re serious, keeps your audience interested, and makes you look professional.
3. Promote Your Livestream Ahead of Time
Many livestreams fail because they aren’t planned or promoted. Don’t just go live suddenly—let your followers know in advance through your regular posts. Tease what’s coming and share when they should tune in.
This is important because people’s attention spans are short, and there are countless other influencers going live too. By promoting your schedule, you make it easier for followers to plan to watch you. If you’re trying to build a brand or business, this is especially helpful.
When you promote your livestream a few times before it happens, more people will join. Some of your followers might even spread the word for you—but they can only do that if you tell them when you’ll be live.
4. Talk With Your Followers
When you go live on TikTok, don’t just talk at people—talk with them. Reply to comments, say hello, and call out some viewers by name, especially those with many followers. This makes people feel noticed and keeps them interested. If you ignore comments, you miss the whole point of going live: real-time interaction.
5. Keep It Professional
Being real and honest is good, but your livestream should also look and sound professional. Use good lighting, make sure your camera is clear, and your sound is easy to hear. Nobody likes a blurry video with bad audio. Well-planned, clear, and polished livestreams attract more viewers and encourage them to share your content.
6. Tell Them About the Next Live
Before ending your livestream, let your followers know when you’ll be live again. This helps them plan to watch you next time. Having a regular schedule makes it easier for people to return and keeps your audience growing. A live audience is your best chance to build loyalty and get people to promote your content.
Bottom Line
TikTok LIVE is a great way to connect with people and grow your audience. By showing up live, you prove that you’re active, have more to share, and want to keep your social media presence strong.
Published: 2nd September 2025
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