After a series of international successes from Dubai to Las Vegas, Innovatech continues to shape the global conversation around Artificial Intelligence and its human-centric applications.
At SMAU 2025 in Milan, the company led by Giuseppe Giorgianni, CEO and Founder, presented its latest innovation: Lumetra, the AI assistant designed to centralize and automate customer communication across every channel — phone, web, WhatsApp, email, and social media — 24 hours a day, 7 days a week.

This marks a new chapter in Innovatech’s journey to bring “Effective Innovation” to life — turning advanced AI into real, measurable impact for businesses and communities.

From Vision to Reality: The Birth of Lumetra

At the heart of Innovatech’s presentation at SMAU stood Lumetra, described as “the light that illuminates the connection between technology and people.”
Developed within the company’s proprietary UFLOtA® AI framework, Lumetra leverages federated learning and adaptive intelligence to provide human-like, multilingual customer service in real time.

“Lumetra is not just a virtual assistant — it’s a digital partner that helps companies regain time, efficiency, and trust,”
explained Giuseppe Giorgianni, during his keynote in Milan.
“With Lumetra, we’ve combined empathy, automation, and intelligence to create a system capable of learning from every conversation while remaining transparent, ethical, and deeply human.”

Unlike traditional chatbots or call-center bots, Lumetra centralizes all communication in a single AI-powered help desk, capable of understanding context, tone, and intent — ensuring consistent, personalized support across all channels.

After GITEX Dubai: Italy at the Center of AI Innovation

SMAU 2025 followed Innovatech’s acclaimed appearance at GITEX Global 2025 in Dubai, where the company showcased its AI ecosystem — including Kelly, the multilingual AI Concierge; Sofia, the smart HR Assistant; Olivia and CheckMed, for telemedicine and digital caregiving; and Evolvera, the wearable AI companion recognized among the Top 5 Global Innovations at CES 2025.

At SMAU, the spotlight turned to Lumetra, illustrating how Innovatech continues to evolve its portfolio from specialized verticals to integrated, intelligent ecosystems that connect industries, institutions, and citizens.
The debut underscored Italy’s growing role as a European hub of responsible AI, capable of competing on the world stage.

Effective Innovation: The Core Philosophy

Giuseppe Giorgianni’s concept of “Effective Innovation” remains the company’s guiding principle.
It is an approach that transforms AI from an abstract technology into a tool for measurable progress — bridging vision and execution, creativity and accountability.

“Innovation matters only when it creates tangible value,” says Giorgianni.
“Through Effective Innovation, we ensure that every solution we design — from healthcare to tourism, logistics to education — improves people’s lives, not just processes.”

This philosophy continues to shape how Innovatech builds AI with purpose, aligning advanced automation with transparency, explainability, and compliance with European frameworks such as GDPR, ISO 27001, NIS2, and DORA.

A Roadmap Toward CES 2026 and Beyond

After its successful showcases at GITEX and SMAU, Innovatech is already preparing for CES 2026 in Las Vegas, where Lumetra will make its international debut to the North American market.
The company’s roadmap envisions expanding partnerships in Europe, the UAE, and the U.S., consolidating its position as a benchmark for human-centered, ethical AI.

Innovatech’s suite of proprietary technologies — from UFLOtA® to Lumetra, Kelly, Sofia, and Evolvera — represents a cohesive ecosystem where AI learns, collaborates, and enhances human potential.

Giuseppe Giorgianni’s Vision

Closing SMAU 2025, Giorgianni summarized the essence of his company’s mission:

“Our purpose is not to create machines that replace people,
but to design intelligence that amplifies human capability.
Lumetra embodies this philosophy — an AI that listens, learns, and illuminates.

About Innovatech

Innovatech Srl is an Italian AI company specializing in the design and implementation of human-centered, data-driven ecosystems.
Founded by Ing. Giuseppe Giorgianni, Innovatech applies the Effective Innovation Method to deliver measurable impact across tourism, healthcare, logistics, HR, and sustainability.
The company operates in Italy, Europe, and the Middle East, collaborating with public institutions, enterprises, and universities to build the next generation of responsible Artificial Intelligence.

For more information, visit www.innovatech.info

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