Tomas Milar Interview
Private markets are changing faster than ever yet one critical component has been left behind: pricing. While public markets function through continuous price discovery, private markets still rely on static, episodic valuations. Tomas Milar, Founder & CEO of Eqvista, is reshaping this outdated system. His mission is bold and transformative: to build the pricing infrastructure that private markets have always lacked, unlocking real-time valuation, full transparency, and disciplined liquidity. With more than $200 billion in processed valuations and a vision centered on clarity and market truth, Milar is leading a global shift toward a world where every private company knows its true value at all times.
The Spark behind a Market Transformation
We started the interview by asking, “What inspired your mission to redesign pricing infrastructure for private markets?”
Tomas Milar replied, “For years, I saw founders, investors, and employees making decisions based on outdated, episodic valuations. Private markets were scaling globally, yet their pricing systems were stuck in the past. The disconnect was too large to ignore. Public markets thrive on continuous price discovery, and I knew private markets needed the same foundation if they were ever going to operate efficiently. That’s what drove me to build Eqvista and pioneer Real-Time Company Valuation. Price is not a document it’s infrastructure. When pricing becomes dynamic, transparent, and data-driven, the entire ecosystem becomes fairer, smarter, and more disciplined. My motivation was simple: give every private company the ability to know its true value at all times.”
From Guesswork to Data-Driven Leadership
The Worlds Times: How does Real-Time Valuation fundamentally change how founders and CFOs operate?
Tomas Milar replied, “Real-Time Valuation turns guesswork into clarity. Instead of relying on valuations that are updated once or twice a year, decision makers get a living valuation that evolves with the company’s actual performance, market conditions, and cap table activity. This level of visibility transforms internal decision-making. Founders negotiate fundraising with confidence, CFOs model scenarios with greater accuracy, and boards gain a more honest view of the business. When information is current, decisions become grounded. It eliminates surprises and helps leadership teams operate at a higher standard of discipline and transparency.”
The Impact of Transparent Pricing
The Worlds Times: What role does transparency play in building trust across private-market stakeholders?
Tomas Milar replied, “Transparency is the backbone of trust. Employees want to understand the value of their equity. Investors want defensible numbers. Partners want certainty when entering long-term relationships. Real-time pricing removes the ambiguity that often breeds misalignment. When valuation signals are accessible and grounded in live data, every stakeholder can move forward with confidence. It levels the playing field. Transparency doesn’t just build trust—it strengthens culture, accelerates negotiations, and creates accountability throughout the organization.”
Milar’s Guiding Principle
The Worlds Times: You’ve said “liquidity must follow structure.” What does responsible liquidity look like to you?
Tomas Milar replied, “Liquidity is powerful, but without structure it becomes dangerous. In private markets, liquidity should not be speculative; it should be grounded in accurate, real-time pricing. Responsible liquidity ensures that secondary transactions, tender offers, or employee sales are fair to all parties not just opportunistic windows. Real-Time Valuation provides that structure. It ensures that liquidity events reflect true company performance, not outdated or manipulated numbers. When liquidity follows disciplined pricing, markets become healthier and companies become more stable in the long run.”
The Non-Negotiable Starting Point
The Worlds Times: Why do you emphasize infrastructure before marketplaces?
Tomas Milar replied, “Marketplaces are optional pricing infrastructure is essential. You can’t build a marketplace on incomplete or unreliable pricing. It’s like constructing a skyscraper on weak foundations. Once accurate, real-time pricing exists, everything else from cap table intelligence to employee equity to secondary markets can scale with integrity. Infrastructure ensures consistency, truth, and interoperability across the ecosystem. When the foundation is solid, innovation accelerates naturally. My focus has always been architectural: build the core system first and let the market evolve around it.”
The Foundation of Scale
The Worlds Times: Eqvista has already processed over $200 billion in valuations. What has enabled this level of scale and trust?
Tomas Milar replied, “It comes down to three things: accuracy, consistency, and integrity. When companies use our system, they see that pricing improves every aspect of their operations—fundraising, compliance, negotiations, and employee alignment. We’re not offering another tool; we’re providing core market infrastructure. That’s why we were recognized as an Inc. Magazine Power Partner and why our goal of reaching $1 trillion by 2026 is realistic. Scale happens when the market sees that your system produces truth, not noise. Trust is earned when transparency becomes the product.”
The Mindset Driving a New Pricing Era
The Worlds Times: What leadership principles guide you as you build this next-generation pricing ecosystem?
Tomas Milar replied, “I believe in clarity over complexity and truth over trend. My leadership is grounded in market principles capitalism works best when information flows freely. That means valuing precision, intellectual honesty, and long-term thinking. I push my teams to challenge assumptions and build with discipline, because what we are creating is not just software it’s infrastructure that will outlast us. Transparency, integrity, and accountability are non-negotiable. If we want to build a fairer market, we must embody those values internally first.”
A New Era of Constant Valuation
Lastly we asked, “What does the future of private markets look like once real-time pricing becomes standard?”
“The future is a price-driven, transparent, liquid ecosystem where private companies operate with the same clarity as public ones—without losing their flexibility. AI-driven continuous pricing will become the norm. Equity will behave like a living instrument, not a static document. Liquidity will be controlled, structured, and sustainable. Employees will understand the true value of what they own. Investors will make decisions on real data rather than dated snapshots. Ultimately, markets will reward performance, discipline, and information—not speculation. Real-time pricing is the first principle of that new era, and it will reshape how trillions of dollars of value move globally.” Tomas Milar concluded
Connect with Tomas Milar on LinkedIn
For more information visit Eqvista and real-time valuation
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