The Worlds Times: Explain your background and your group of Companies in detail.

Cristiano Finelli: Our Company is a dynamic and innovative organization operating in the beverage and clothing sector. Established in 2015, we have earned a strong reputation for our quality, reliability and commitment to our customers.

Our website here: Finelligroup

We are dedicated to the production of Italian roasted coffee under the Nik Cafe brand – the real Italian. We offer a wide range of high quality products that meet the needs and expectations of our customers. It is no coincidence that in May 2023 it won the World Class of food and beverage Dubai international taste awards Gold.

We have produced a unique natural energy drink based on coffee and water called Luwak energy. Much appreciated in the world of sport for its qualities.

We are the owner of the Nik Finelli clothing brand where we perfectly express the Made in Italy model.

Our driving force is our team of highly trained and passionate professionals. We are constantly updated on the latest trends and technologies in the sector to offer cutting-edge solutions and keep pace with an ever-changing market.

Furthermore, we are proud to work with strategic partners and trusted suppliers who share our values of quality and service. These partnerships allow us to provide our customers with a wide range of options and ensure maximum customer satisfaction.

Our business philosophy is based on operational excellence, continuous innovation and caring for our customers. We are committed to exceeding our customers’ expectations through excellent customer service, clear communication, and close partnership.

The Worlds Times: What are your goals?

Cristiano Finelli: Our vision is to become a benchmark in the industry by providing superior quality products and building long-term, trusted relationships with our customers.

We are enthusiastic about our corporate journey and look to the future with optimism and determination. We will continue to invest in our company, our team and emerging technologies to stay ahead of the curve and ensure long-term success.

We are grateful for the opportunity to serve our customers and look forward to building successful and mutually beneficial relationships with them.

The Worlds Times: What do you feel is the biggest strength of FINELLIGROUP now?

Cristiano Finelli: Our strong point at the moment is the quality of the products in this world of low quality competition, we aim for excellence, the unique experience in enjoying our products, while maintaining an adequate price managing to guarantee everyone the possibility of do not deprive yourself of our products.

An elderly thinker said: we have something extraordinary let’s not reserve it for a select few but let everyone enjoy it!

The Worlds Times: What was the path you took to get to where you are today?

Cristiano Finelli: Here we could write a whole book full of challenges and moments where you feel hopeless and think it’s all over. However, the strength to believe in oneself and the will to constantly grow can be the key elements in overcoming these difficulties.

Imagine that you have faced a series of events or situations that have led you to doubt your abilities or feel defeated. You may have failed at a major project, lost a major contract, or think you have a seemingly insurmountable obstacle. At that moment, you may have felt discouraged and thought it was all over.

However, it is in those difficult moments that an inner spark can arise. You can find the strength to believe in yourself, even when everything seems to be against you. This may require deep reflection, a search for inspiration, or external support that reminds you of your strengths and resources.

Once you start believing in yourself, you can start taking concrete actions to overcome the difficulties you encounter. You could be looking for new strategies, acquiring new skills or building a team of trusted people. Every little step forward can be a turning point that lets you see the light at the end of the tunnel.

Constant growth is an ongoing process that requires commitment and resilience. You can learn from the challenges you encounter along the way and use them as opportunities to grow. Every time you overcome an obstacle, you get stronger and more confident in your abilities. Growth can also occur through learning from mistakes, adapting to new situations and being open to change.

Finally, it is important to remember that the personal journey is not linear and that there will be inevitable ups and downs along the way. However, by maintaining your self-confidence and cultivating a positive attitude, you will be able to overcome challenges, continue to grow, and achieve your goals.

Be kind to yourself, celebrate your progress, and remember that the strength to believe and the will to constantly grow can lead you to amazing new heights.

The Worlds Times: What have been the biggest challenges you’ve had to overcome during the journey as a coach?

Cristiano Finelli: The greatest challenges I have encountered are those in making many people believe in themselves, in letting untapped potential come out, but the greatest challenge has been to never fall, to start again more decisive and strong and determined at every obstacle , solving it without breaking down

Building a customer base: Attracting and retaining customers can be a significant challenge. Building a strong client base requires effective marketing, networking, and showcasing the value and experience the coach can offer.

Establish Credibility: Earn trust and credibility, particularly when working with new clients. Overcoming this challenge involves demonstrating expertise and obtaining product certifications.

Adapting to Different Client Needs: Every client has unique goals, personalities, and circumstances. This requires strong communication skills.

Manage customer expectations: guarantee professionalism and timeliness accompanied by quality.

Balancing personal and professional boundaries: We often form close relationships with their clients, but maintaining professional boundaries is essential..

The Worlds Times: Give us one word that describes you the best.

Cristiano Finelli: IMPULSIVE

reason generally tries to take us away from the dream. Reason is afraid of defeat. But intuition loves life and life’s challenges.

The Worlds Times: What do you value the most about FINELLIGROUP vision?

Cristiano Finelli: is to become a benchmark in the industry by supplying superior quality products and building long-term trusted relationships with our customers.

The Worlds Times: Tell me something that’s true, that almost nobody agrees with you on?


The Worlds Times: What are the key values which helped you to overcome the challenges in your path? Tell us something about your memorable incident in your leadership?

Cristiano Finelli: Determination! it is the will and perseverance to achieve one’s goals despite the challenges and obstacles encountered along the way.

Passion! Being passionate about what you do fuels the energy and dedication it takes to achieve success. Passion drives people to work hard, overcome obstacles and pursue their dreams.

Discipline involves self-control and the ability to follow a routine or plan of action. Being disciplined involves adhering to a set of habits, behaviors and actions that lead to success.

Resilience! people recover quickly from failures, learn from mistakes, and find ways to continue to progress despite adversity. Resilience is key to overcoming obstacles and maintaining motivation even in the face of bigger challenges.

Integrity: Integrity involves honesty, ethics and acting in accordance with one’s values. Successful people are often recognized for their integrity and the trust they inspire in others. Integrity involves respect for yourself and others, as well as taking responsibility for your own actions.

The Worlds Times: How do you see the FINELLIGROUP changing in two years, and how do you see yourself creating that change?

Cristiano Finelli: Over the next two years, the Finelli Group will develop foreign markets that were unthinkable until a few years ago, we will develop in Asia on the strength of the contracts we have signed with leading companies in food distribution, all this thanks to the professionalism and competence of the team we have.

Like all companies that will have development plans, the difficulties will be maintaining excellent services and this will be the real challenge. try to think of the service that the neighborhood shop guarantees you, where excellence excels, this is what we must be able to offer to our customers around the world, making them feel an active part of our core business.

The Worlds Times: What benefits are people getting from FINELLIGROUP in this competitive world?

Cristiano Finelli: that of feeling, as I said before, an integral part of the product, making them participate in initiatives, developing projects where we will give food advice and how to make the most of the quality of our products. Let’s remember that we are not machines but human beings that require attention. They have to see how we produce, where we get raw materials from, with ethical and social respect for people.

The Worlds Times: Would you like to say anything else to our viewers?

Cristiano Finelli: Thank you for the opportunity to share my story during the interview. I was touched by the warmth and interest you showed in my journey. It was an emotional experience that allowed me to reflect on my path and appreciate it even more. I hope that my words can inspire and motivate those who listen, because I truly believe in the power of determination and perseverance. I am grateful for this opportunity and look forward to seeing what the future holds.

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