Andranik Minasyan Interview

Today, OTT platforms have become the backbone of content distribution across entertainment, education, broadcasting, and communication. inoRain stands at the forefront of this transformation empowering ISPs, broadcasters, and content owners with powerful, scalable, and cost-efficient streaming technology. In this exclusive interview with The Worlds Times, the founder of inoRain shares the inspiration behind the company, the technology driving its success, and the future of the global OTT ecosystem.

Inspiration Behind inoRain

We started the interview by asking, “What inspired the creation of inoRain, and what core problem is the company solving in the global OTT landscape?”

Andranik Minasyan replied, “inoRain was created from an evident gap in the industry. As a former Internet service provider, I could see how ISPs operated, the limitations they faced, and the tools they lacked to compete in a fast-growing digital market.

This background helped me realize exactly what kind of solution would help them scale their business. So, the knowledge and passion for the digital world sparked the idea of founding inoRain.

Eventually, we upgraded our OTT solutions to meet more diverse needs. We started creating while-label platforms not only for ISPs but for content owners of any kind.

Our mission is simple: to make premium streaming technology accessible to everyone. With inoRain content providers, broadcasters, operators, and ISPs can launch fully branded OTT platforms quickly and at a much lower cost than traditional development.”

The Technology behind Rapid App Deployment

The Worlds Times: inoRain is known for its rapid app deployment across major platforms. What makes your technology stack unique?

Andranik Minasyan replied, “Our technology stack is designed from the ground up for speed and scalability.

What truly sets us apart is our hybrid content delivery CDN + P2P techonogy, which gives our partners three huge benefits: lower bandwidth costs, smooth playback even during peak times, and low latency.

The branded platforms we create are launched on Roku, Android TV, Samsung Tizen, LG WebOS, Apple TV, and Amazon Fire TV in record time. Thanks to our full device compatibility, the end-user can access the apps on any device.”

Monetization Made Simple and Powerful

The Worlds Times: How does inoRain help ISPs, broadcasters, and content owners monetize effectively in today’s competitive streaming market?

Andranik Minasyan replied, “As monetization is at the core of every streaming business, we built a system that supports every single monetization model. Our partners can choose the model that best suits their business needs, whether AVOD, SVOD, TVOD, FAST channels, or a hybrid model.

The CMS (Content Management System) we provide has an advanced dashboard of user data, including analytics and user behavior insights to help our partners understand engagement and optimize revenue.

We provide our partners with every tool needed to scale commercially, not just technically.”

Delivering a High-Quality

The Worlds Times: Viewer expectations are evolving fast. How does inoRain ensure a high-quality and engaging user experience?

Andranik Minasyan replied, “In our business, we always look at user experience from two sides. The first side is our clients — the ISPs, broadcasters, and content owners who use our dashboard every day. For them, we built a system that is simple to navigate and easy to manage. They can upload content, organize channels, choose monetization models, and track performance without needing a technical background. Our goal is to make their work as smooth as possible so they can focus on growing their service.

The second side of user experience is the end user — the viewers who actually watch the content. Their expectations today are much higher than they used to be. People want an interface that is simple, fast, and easy to navigate on any device. That’s why we focus heavily on building a very user-friendly experience for our OTT apps. We make sure viewers have the features they expect in a modern streaming service. Things like an easy-to-read EPG, smooth channel navigation, catch-up TV, timeshift, and personalized recommendations, or continue watching. These simple but important tools keep viewers engaged.

I believe that without a flawless user experience, even the most advanced technology can fail. That’s pretty much the approach we follow at inoRain for user experience.”

The Future of inoRain

Lastly we asked, “As the OTT industry continues to evolve, where do you see inoRain in the next few years?”

“We are entering a new era where streaming will power not just entertainment but education, corporate communication, retail experiences, and more. inoRain aims to be the backbone of that evolution.

In the coming years, we plan to expand deeper into AI-powered personalization, advanced monetization systems, and next-generation content delivery, while growing our global presence.” Andranik Minasyan concluded

Connect with Andranik Minasyan on LinkedIn

For more information visit inoRain

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