Katy Antonopoulou Interview
For over three decades, ALPHA PUBLIC RELATIONS has stood at the forefront of healthcare communication in Greece, combining scientific accuracy with strategic insight and digital innovation. In this interview, the founder reflects on the agency’s origins, its unique strengths, the challenges of navigating a regulated industry, and the vision shaping its future.
Bringing empathy, science, and strategy together in healthcare communications
Professional Journey & Origin
We started the interview by asking, “Can you tell us a little about your professional journey and how ALPHA PUBLIC RELATIONS began?”
Katy Antonopoulou replied, “I began my communications career more than 35 years ago and I have always been passionate about healthcare and the power of meaningful communication. In 1998 I founded Alpha Public Relations (ALPHA PUBLIC RELATIONS) with the vision of building a specialised agency fully dedicated to healthcare communications. Over the years Alpha Public Relations has grown into one of the most established healthcare communication agencies in Greece working with pharmaceutical companies, patient organizations and medical associations. We remain an independent agency but also collaborate with international partners to deliver high quality services.”
What Sets ALPHA PUBLIC RELATIONS Apart
The Worlds Times: What makes ALPHA PUBLIC RELATIONS different from other communication agencies?
Katy Antonopoulou replied, “ALPHA PUBLIC RELATIONS is not a general PR – our exclusive focus is healthcare. This gives us a deep understanding of medical pharmaceutical and regulatory environments. Our team includes experts in medical writing patient communication digital engagement and public relations. What makes us unique is our integrated approach. We combine scientific accuracy with strategic communication and digital innovation. Above all we believe in ethical communication and long term relationships with our clients.”
Challenges in Healthcare Communications
The Worlds Times: What challenges do you face working in healthcare communications?
Katy Antonopoulou replied, “Healthcare is a highly sensitive and regulated industry. One of the biggest challenges is communicating complex medical information in a clear and responsible way. We must always follow ethical rules and comply with regulations especially developing disease awareness campaigns or patient education materials.
Another challenge is keeping pace with continuous scientific advances and rapidly evolvingcommunication technologies. These challenges inspire us to keep learning adapting and improving.”
Digital Innovation & Tools
The Worlds Times: How does ALPHA PUBLIC RELATIONS use digital tools and innovation in communication?
Katy Antonopoulou replied, “Digital transformation is at the heartof our strategy. We design digital disease awareness campaigns, organize virtual and hybrid medical conferences and develop online educational content for healthcare professionals. We also use data analytics to measure results and improve engagement. Our guiding principle is that every tool must serve a genuine communication purpose and deliver real value — whether to patients, healthcare professionals, or our clients.”
Vision for the Future
Lastly we asked, “What is your vision for ALPHA PUBLIC RELATIONS in the next few years?”
“My vision is to continue strengthening ALPHA PUBLIC RELATIONS as a trusted partner in healthcare communication both in Greece and internationally. We will keep investing in our people, new technologies and scientific expertise. I also want ALPHA PUBLIC RELATIONS to play a leading role in promoting patient empowerment and public health education. The healthcare world is changing fast and we are committed to evolving with it, always staying true to our mission of meaningful, responsible, and impactful communication.” Katy Antonopoulou concluded
Connect with Katy Antonopoulou on LinkedIn
For more information visit Alpha Public Relations
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