We started asking about the personal background & company details of Abby Ghafoor.

Brief introduction of Abby Ghafoor & Company’s in detail.

Abby Ghafoor replied, “I’m Abby Ghafoor, marketing practitioner with a 17 year corporate background with extensive collaborations with global brands. I am honoured with being awarded triple Fellow distinctions from the Chartered Institute of Marketing (CIM), the Institute of Consulting (FIC), and the Chartered Management Institute (CIM). As the Founder and CEO of Arc Management Consulting, I specialise in pioneering data-driven marketing strategies that drive remarkable growth and market share expansion. Our company was honoured with the “Management Consultancy of the Year” award for 2022/2023 by Corporate Livewire and Prestige Awards.”

The Worlds Times: Give us one word that describes you the best.

Abby Ghafoor replied, “Innovative”

Goals and Aspirations for Various Roles

After knowing his personal background we were curies to know about her goals, we asked what your goals are?”

Abby Ghafoor replied, “Our primary goal at Arc Management Consulting is to empower marketing teams within the marketing departments to achieve remarkable growth and market share for their customers. We aim to provide innovative marketing strategies backed by a scientific approach that consistently delivers sustainable business results. Furthermore, our commitment to championing changes and shaping future leaders is integral to our mission, leaving a positive mark in the realms of marketing, entrepreneurship, and philanthropy.”


Specifically, we asked her to share her insights regarding the most prominent and impactful attributes or qualities that she believes are contributing to the success and effectiveness of ARC MANAGEMENT CONSULTING at this point in time. The Worlds Times: What do you feel is the biggest strength of “ARC MANAGEMENT CONSULTING” right now?

Abby Ghafoor replied, “Our biggest strength at Arc Management Consulting lies in our visionary leadership and our team’s expertise in marketing. We have a proven track record of delivering outstanding results through pioneering marketing strategies. Putting “Customers” first is the key, and underpinning transparency is vital for us.”


The Worlds Times: What was the path you took to get to where you are today?

Abby Ghafoor replied, “My journey to where I am today has been a fulfilling one. I started as a Marketing Consultant with industry giants like BT, Yell, and Hibu, which provided me with valuable experience and expertise. Over the years, I honed my skills and developed a deep passion for empowering marketing teams and fostering business growth. I found that marketing teams in the corporate world “all swam in the same pool,” and to achieve the best results, any marketing team needs to think outside the box. This was a time when Google was taking over print media, and digital was growing rapidly. I found that businesses were too slow as they were just learning about online, websites, and email marketing. Out of this frustration, I founded Arc Management Consulting, where I continue to make a positive impact in the marketing industry and beyond. I invested time in building my networks and truly believe that this has been key in ensuring we have great business relationships with the wider community. Trust is everything.”

The Worlds Times: Why did you start ARC MANAGEMENT CONSULTING?

Abby Ghafoor replied, “I founded Arc Management Consulting with the goal of revolutionising marketing strategies and enabling marketing teams within organisations to collaborate more effectively. I identified the need for a consultancy that could deliver innovative, data-driven marketing solutions that integrated both sales and marketing teams, fostering a more cohesive approach. As an Asian female leader, my motivation extended beyond driving business growth; it also encompassed shaping future leaders and promoting social responsibility. This venture was born from a desire to combine expertise and inspire others to create a meaningful impact.”

Pivotal experiences and challenges that influenced her path

We asked her to recount the pivotal experiences, challenges, and achievements that have shaped her professional and charitable trajectory, providing our audience with a comprehensive understanding of the personal and professional growth that has culminated in her current role and achievements. The Worlds Times: What have been the biggest challenges you’ve had to overcome during the journey of your leadership?

Abby Ghafoor replied, “One of the biggest challenges I’ve faced in my leadership journey is the ever-evolving landscape of marketing and ensuring that we had the right team members in the right roles. This was a huge test over Covid-19 when we had no choice but to collaborate in new ways of working with our clients. I believe that staff, when focused on their strengths, deliver amazing results. Staying ahead of trends and adapting to new technologies and consumer behaviours requires continuous learning and focus. Additionally, building a consultancy from the ground up and establishing a reputation in a competitive market presented its own set of challenges. However, these challenges have also been opportunities for growth and have strengthened our commitment to delivering excellence.”

The Worlds Times: What are the key values which helped you to overcome the challenges in your path? Tell us something about your memorable incident in your leadership?

Abby Ghafoor replied, “The key values that have helped me overcome challenges in my path include perseverance, adaptability, and a relentless pursuit of excellence. One memorable incident in my leadership journey was when we were faced with a significant client crisis. Our team worked tirelessly to analyse the situation, adapt our strategies, and not only resolve the crisis but also strengthen our client relationship. This incident showcased our commitment to excellence and our ability to handle adversity with resilience with limited disruption to our client’s business.”

Abby Ghafoor’s vision for marketing and community support

In particular, we asked Ms. Ghafoor to elucidate the elements or values within the vision of ARC MANAGEMENT CONSULTING that resonate most profoundly with her, shedding light on the aspects that she holds in highest regard and considers pivotal in shaping the consulting firm’s mission and objectives. What do you value the most about ARC MANAGEMENT CONSULTING vision?

Abby Ghafoor replied, “I value the commitment to excellence and innovation that is at the core of Arc Management Consulting’s vision. Our dedication to empowering marketing teams and driving business growth while maintaining a rigorous scientific approach sets us apart in the industry. I believe in having the right team delivering the power of our vision and the positive impact it can have on our clients’ marketing outcomes.”

Exploring ARC MANAGEMENT CONSULTING’s Strategies and Unique Differentiators

With the aim of comprehensively exploring the distinctiveness of this consulting firm, we asked Ms. Ghafoor to elucidate the multifaceted strategies employed by ARC MANAGEMENT CONSULTING and, more specifically, to highlight the unique attributes and approaches that set the company apart from its industry competitors. The Worlds Times: What are the strategies of ARC MANAGEMENT CONSULTING and how do you stand unique from your competitors?

Abby Ghafoor replied, “Our strategies at Arc Management Consulting are rooted in focusing on solving problems, science, and a deep understanding of the marketing landscape. We breakdown down and focus on “the customer journey “ backed by rigorous data analysis and an understanding of their customer’s sectors and demographics and only then apply targeted marketing activities which will drive desired outcomes. What sets us apart from our competitors is our unwavering commitment to delivering sustainable results and our dedication to working as their in-house team, we are best at integrating. We believe in making a positive impact beyond the business bottom line.”


In an attempt to gain a comprehensive understanding of the future direction of her company, we asked, “How do you see the company changing in two years, and how do you see yourself creating that change?”

Abby Ghafoor replied, “In the next two years, I envision Arc Management Consulting continuing to evolve by staying at the forefront of marketing trends and technologies. We will expand our services and offerings to meet the changing needs of our clients. Personally, I see myself driving this change by leading our team in continuous learning, innovation, and a steadfast commitment to our vision of delivering results and making a positive impact in the marketing industry.”

Competitive Key Strengths of ARC MANAGEMENT CONSULTING

We aimed to uncover the array of benefits that clients experience when partnering with ARC MANAGEMENT CONSULTING in a world where competition is ever-intensifying. We asked, “What benefits are your clients getting from ARC MANAGEMENT CONSULTING in this competitive world?”

Abby Ghafoor replied, “Our clients benefit from Arc Management Consulting through innovative and data-driven marketing strategies that help them achieve remarkable growth and gain a competitive edge. We provide tailored solutions that address their unique challenges and opportunities. Additionally, our commitment to excellence and social responsibility means that clients not only receive outstanding results but also contribute to causes that matter. Our unique approach is a win-win for our clients in this competitive business landscape.”

Recap of key takeaways from the interview

The Worlds Times: Would you like to say anything else to our viewers?

Abby Ghafoor replied, “I would like to express my gratitude to our viewers and potential clients for their support and interest in Arc Management Consulting. We are here to partner with you in your journey to success and look forward to making a positive impact together. Please feel free to reach out to us, and we’ll be delighted to discuss how we can empower your marketing team and help you achieve your goals. Thank you for your trust and confidence in us.”

Connect Abby Ghafoor on Linkedin

Read More Interviews:

Nadine A. Jaafar, VP of Sales at PAPEL GROUP

Unlocking the Mind of Kamales: A Journey through Digital Transformation