About Ziad El Deeb
The Worlds Times: Explain your background and your company’s in detail.
Ziad ElDeeb: Actually, I’m pharmacist and cosmetic formulator and before all I am an entrepreneur by heart. I started my passion in cosmetics since I was an undergrad in the German University in Cairo and couldn’t wait to graduate to be able to start my own business. In 2014, my company officially first started as cosmetics distribution company under the name PrimeCare Trade where I was able to take that company from a small b2b business with 3 employees only to being a toll manufacturing and private label production facility with more than 25 employees by the date today. In addition to owning different brands for various niches like “Trims10 ForMen” and “Feddy hair experts “and looking forward to expanding our brands’ portfolio and products’ ranges as well.
The Worlds Times: Give us one word that describes you the best.
Ziad ElDeeb: Winner
Goals & Vision of Ziad ElDeeb
The Worlds Times: What are your goals?
Ziad ElDeeb: I would like to talk about our core beliefs and values In PrimeCare as we consider them our everyday main goals, we work on delivering which are:
1) Quality: We aim to deliver the highest standards of quality in our products we deliver and our customers’ service.
2) Flexibility: We aim to cope with the market and consumers’ needs all the way ,as you know we are in a very fast paced dynamic industry where it requires innovation and being always up to date to latest trends and customer needs
3) Care: Everything we do needs to be done with an extra mile of care towards our customers, suppliers, stakeholders, and finally of course our employees.
The Worlds Times: What do you feel is the biggest strength of “TRIMS10MEN” right now?
Ziad ElDeeb: “Looking Good And Feeling Good” is Trims10 slogan and I believe that it’s the biggest strength as well.
Our products are of highest quality, effective performance and natural actives and that will help you look good. Eventually, by looking good it will resonate with your feelings and make you feel good.
That’s our promise and the feedback from our customers is the same
Path & Challenges
The Worlds Times: What was the path you took to get to where you are today?
Ziad ElDeeb: As I was just telling you I am an entrepreneur by heart and self-made , the idea of Primecare was a goal for me years ago , I didn’t have the capital to start it but by hard work , vision , patience , resilience and discipline and for sure God’s support and blessing it became a reality.
Currently, am planning to start a new endeavor but we can talk about it some other time.
The Worlds Times: What have been the biggest challenges you’ve had to overcome during the journey of your leadership?
Ziad ElDeeb: There were a lot of challenges but for sure the biggest of them is the fast paced changing economy worldwide we are all living in today.
I believe it’s challenging but also a great opportunity for a lot of businesses to sky rocket.
The Worlds Times: What are the key values which helped you to overcome the challenges in your path? Tell us something about your memorable incident in your leadership?
Ziad ElDeeb: I have a lot of memorable incidents that I always remember and take the lesson from it maybe some of them are somehow movies 🙂
However I would like to share a lesson and it’s a life time lesson for me which is giving back always pay off. Always be willing to give back and go for an extra mile; believe me it will always ease your path whatever the challenges are
Career & Strategies of Ziad ElDeeb
The Worlds Times: Why did you start “TRIMS10MEN”?
Ziad ElDeeb: In the age of social media I realized that the idea of selfcare for men and the awareness is increasing day by day whether for eating healthy ,staying in shape or being well groomed. There was also a market need for a premium brand and range of products that fit men’s skin , hair and body specific needs.
We don’t want you to use your wife’s shampoo or buy products of random standards anymore 😊
The Worlds Times: What are the strategies of “TRIMS10MEN” and how do you stand unique from others?
Ziad ElDeeb: We provide a full range of grooming products for men fitting their skin ,hair and body needs. We use 100% natural active ingredients.
For example; we have our unique masculine scented shower gel differing than any other shower gel by having Tea tree oil extract which works as a natural antibacterial.
You can use it after hitting the gym for a refreshing and naturally sanitized.
Each product of our range has a unique target that it delivers; you can check it out on our website to know more about each product in our range
Future & Benefits
Worlds Times: How do you see the company changing in three years, and how do you see yourself creating that change?
Ziad ElDeeb: In three years we will be expanding more on an international level having a portfolio of successful brands and serving emerging markets that currently are not focused on and neglected.
The Worlds Times: What benefits are clients getting from “TRIMS10MEN” in this competitive world?
Ziad ElDeeb: Repeated
Advice from Ziad ElDeeb
The Worlds Times: Would you like to say anything else to our viewers?
Ziad ElDeeb: Thanks for having me it’s a pleasure to be with the world times, thanks for your viewers and I would be happy if we stayed in touch on linkedin.
Connect Ziad ElDeeb on Linkedin