About Aleksandar Dubackic
Aleksandar Dubackic is the founder and C.E.O. of ProStasts Analytics LTD from London. He is closely specialized in detailed individual video analysis, helping clubs in detailed assessment when recruiting/signing players, analyzing opposing players during match preparation and helping footballers to reduce the number of mistakes and improve their own performance and skills through detailed video analytics. He also has excellent expertise in analytics videos for players for transfer purposes. He is currently considered one of the most outstanding leaders and innovators in football Individual Analytics.
The Worlds Times: Give us one word that describes you the best.
Aleksandar Dubackic: Persistence
About Pro Stats Analytics LTD, Goals & Strength
The Worlds Times: Explain background of “PROSTATSANALYTICS” in detail.
Aleksandar Dubackic: ProStats Analytics is an external provider of all types of videos (detailed Individual analyses, Target videos for transfer purposes, Social media videos, Coach Profiles, etc.) for clubs (decision makers), football players/coaches and agencies.
The Worlds Times: What are your goals?
Aleksandar Dubackic: The main goal is institutionalising Individual Analytics as a separate branch of analytics in all clubs from the Top 5 leagues. So far, individual analytics are mostly discussed in the context of team analytics, which is incorrect because they are two branches of football analytics that must act in synergy for the result to be complete and successful. The current practice of one analyst performing team analysis segments and, if necessary, individual components do not produce results because it is about details. The details require top knowledge, advanced methodology, experience and time, which a team analyst cannot have because his focus is a professional occupation on more game elements. In contrast, the individual analyst focuses 100% on the individual. Another thing is the differences in work methodology. The third thing is time. Individual analytics require the smallest details, which require time that team analysts do not have due to the volume of work related to team analytics.
In the Top 5 leagues, all clubs have an analytical and scouting department. However, few clubs employ exclusively individual analysts with superior knowledge and advanced work methodology. In just the last five years, for example, clubs in the English Premier League made a minus of over 5 billion on transfers. I think that this shows enough of the need for trained and high-quality individual analysts to assess potential reinforcements, analyse the opponent’s best players in the preparation of the match, raise the performance and skills of our own players through detailed analysis, etc.
The Worlds Times: Why did you start “PROSTATSANALYTICS”?
Aleksandar Dubackic: ProStats Analytics was created by overlapping our love for football and analytics with the market’s real needs. Our passion, knowledge and dedication went hand in hand with market demands regarding serious individual video analysis, resulting in the need for ProStats Analytics.
The Worlds Times: What do you feel is the biggest strength of “PROSTATSANALYTICS” right now?
Aleksandar Dubackic: It is undoubtedly the maximum dedication to details and a guarantee of quality. Each of our analyses carries a warranty that everything contained in the analysis is 100% correct. We are so dedicated to our work and constant improvement of the methodology, application of the most modern software, and use of the most credible sources that we can guarantee that everything we state in the analysis is maximally reliable and we guarantee it.
Path & Challenges
The Worlds Times: What was the path you took to get to where you are today?
Aleksandar Dubackic: It all started in 2017. Watching my younger brother’s training and matches and keeping records of his game, I saw a huge need for his personal analytics in order to identify the smallest problems and identify segments of the game that need to be fixed. Later, his colleagues contacted me, and that’s basically how it started. For the first three years, it was a struggle to establish ourselves as leaders in the Balkans, and after 2020, we came to cooperate with numerous players and agencies from the top 5 leagues, and some world-class players who recognized our quality, and this is where our further ascent begins. All this is accompanied by a lot of investment in software and platforms, and knowledge, which is of crucial importance. In 2021, we are innovating Deep Individual Analysis, a completely new concept of individual video analysis based on the most advanced scientific methodology. That analysis gives a comprehensive insight about a football player based on 100% credible facts and data and analysis of video clips with 3D visualizations. When you look at that analysis, absolutely everything that is important about a player is clearly visible. It usually takes 10 to 15 minutes. That analysis guarantees a result and saves clubs millions. In 2022, we are establishing an LTD company in London, and from then on, additional growth and cooperation with top clubs from Europe will begin. We are currently in the phase of developing our software to speed up the analysis process.
The Worlds Times: What have been the biggest challenges you’ve had to overcome during the journey of your leadership?
Aleksandar Dubackic: Every step brings with it challenges, but the two biggest challenges so far have been:
- Innovate the methodology and create a product that will solve the client’s problems. That product must be such that it can be 100% guaranteed and delivered within the agreed time.
- Find a top client who will trust you and give you a chance to show what you have
The Worlds Times: What are the key values which helped you to overcome the challenges in your path? Tell us something about your memorable incident in your leadership?
Aleksandar Dubackic: Persistence and perseverance in knowledge, faith in God, constant innovations and professionalism have proven to be our most potent weapons in the most significant challenges. There are many anecdotes, but here is one perhaps the most significant in our work. It happened last year at the invitation of an agent; we did a comparative individual analysis of one of his players with one Man.Utd player. Players were playing in the same position on the field. He wanted us to show that player’s real quality and potential and compare him with Dalot. At the same time, it would also be a chance for us to present our quality in Manchester. After that, he sends me a message from the then-head of transfers at MAN.Utd. who was delighted with the analysis and asked for a meeting with the two of us in London. I was excited because it’s a tough road to Man.Utd to call you for a meeting. Meanwhile, while waiting for his call, I received news that he was dismissed or resigned from Man Utd in the meantime while we were waiting for his call. I was already quite disappointed in the circumstances, and after a few days, I told a friend from Germany about that event, and he said to me, “Brother, come on, send me the analysis you did so that I can send another one who works in Man. Utd, so I can see what they think about all that”. In a few days, I get more than positive feedback and Man.Utd officially contacts me. And after that, we made a successful cooperation. That’s your life. Always unpredictable, but everything turns out well in the end.
Vision & Future of Prostats Analytics Ltd
The Worlds Times: What do you value the most about “PROSTATSANALYTICS” vision?
Aleksandar Dubackic: Our maximum focus is to be the most convincing football company that helps solve the problems of clubs, players and other stakeholders in a reliable and effective way. Our signature stands behind our work. Responsibility is a measure of quality guarantee.
The Worlds Times: What are the strategies of “PROSTATSANALYTICS” and how do you stand unique from your competitors?
Aleksandar Dubackic: Our strategy is “Playing the long game”. We are “long-term players”. According to our goals and vision, we strive to become the world’s most valuable football company for individual analytics. We have significant advantages compared to the competition. These are our innovations, quality, application of the most modern software and maximum focus on work and progress. Over 80% of our clients have become more successful after working with us. We deeply analyze everything we do and act accordingly.
The Worlds Times: How do you see “PROSTATSANALYTICS” changing in two years, and how do you see yourself creating that change?
Aleksandar Dubackic: Changes happen constantly. They are slow and go step by step, but every year we see that we have raised the quality compared to the previous year. Our work and dedication have raised the bar high regarding quality. Our innovations in work, which we use exclusively for internal purposes, give us a massive advantage over all other companies and experts who deal with individual analytics.
The Worlds Times: What benefits are clients getting from “PROSTATSANALYTICS” in this competitive world?
Aleksandar Dubackic: Clients get what others did not give them from us, which is essential for their progress and for solving their problems. They get maximum honesty and dedication, top quality and a guarantee of success from us, giving them a significant advantage over their competitors.
Advice from Aleksandar Dubackic
The Worlds Times: Would you like to say anything else to our viewers?
Aleksandar Dubackic: I can tell them that they should try to find something they really like to do, even though it may not be paid that much at first, but let them cherish it, give 100% of their abilities, believe in a good outcome, and be persistent. And when things don’t go well, and everything else, God will arrange it so that in the end, it will be good and that man will fulfil the goal that he set. Any business is a long-distance game, not a 100m sprint. Accordingly, we need to adjust and play for a good final result, even if at the beginning it is not as good as we expected.
Connect Aleksandar Dubackic on Linkedin