Read About Luann Parker:

The Worlds times: Can you tell us about your professional journey and what led you to your current role?

Luann Parker: Originally from Brooklyn, New York, my foray into commercial real estate commenced post my academic tenure at Cornell University. Ascending swiftly up the corporate ranks, I spearheaded teams in the acquisition of premier Grade A sites for global F&B brands and retail chains. Subsequently, I ventured to the UAE, where I lent my expertise to esteemed entities across the MENA region. Notably, a significant majority of my colleagues throughout the past 11 years were non-native English speakers. Recognizing the communication gaps hindering project effectiveness, I embarked on establishing Wordy Affairs, a boutique enterprise dedicated to refining Business English Communications.

The Worlds times: What has been your business’s biggest achievement to date?

Luann Parker: Wordy Affairs has triumphed in securing substantial B2B accounts with global corporations that recognize the invaluable significance of honing their teams’ communication prowess.

The Worlds times: What sets your business apart from competitors in the industry?

Luann Parker: Wordy Affairs distinguishes itself from competitors through its unique selling points: highly qualified educators with industry recognized teaching certifications, business and teaching experience, personalized lesson plans, and a commitment to excellence in Business English communication training.

The Worlds times: How would you describe your leadership style?

Luann Parker: My style of leadership style is visionary and customer-focused, driven by a commitment to providing high-quality language training to professionals worldwide.  I know that one size does not fit all so our lessons are personalized particularly for this reason.  I encourage my intructors to use their professional expertise alongside their high-level teaching skills to truly meet students where they are and want to go. Because I believe in making an impact in the business community of 2nd language english speakers, I network across all industries and leaders across businesses and government to efffect partnerships in this endeavor.

The Worlds times: What strategies do you use to motivate and develop talent in your organization?

Luann Parker: Our strategies include ongoing professional development opportunities, recognition of achievements, fostering a supportive work environment, and providing avenues for feedback and growth.  One area I’m most proud of is that our instructors often share about their other instruction experiences which serve as learnings for our entire team.

The Worlds times: What role do you see artificial intelligence or technology playing in this industry?

Luann Parker: In the language education sector, the integration of artificial intelligence and technology holds immense promise. It is facilitating personalized learning journeys, streamlining administrative duties, and furnishing language practice via AI-powered conversational aides. Moreover, these tools enable precise analysis of learner progress, paving the way for customized instruction. Nevertheless, it’s imperative to underscore that our students’ genuine success hinges on the parallel provision of one-on-one live interactions

The Worlds times: How do you envision the future of your industry?

Luann Parker: The evolution of the language education sector will undoubtedly entail heightened integration of cutting-edge technology, fostering personalized and adaptive learning paradigms, and a concerted emphasis on refining communication proficiencies tailored explicitly to the demands of today’s global professionals. Amidst the prevailing discourse, “upskilling” remains paramount, destined to retain its pivotal status, given the escalating importance of these competencies, which defy facile replication through artificial intelligence solution.

The Worlds times: What have been some of the most significant hurdles you’ve encountered in your business, and how did you address them?

Luann Parker: The predominant challenge our enterprise has encountered revolves around fierce competition amidst the fragmented language training sector. A recurrent obstacle lies in persuading businesses to recognize the unparalleled value of investing in our language training services over those offered by lower-cost providers. Nonetheless, our unequivocal differentiation is evident in the quality we deliver, attributable to our certified instructors and bespoke instructional approach. Mitigation strategies encompass targeted marketing initiatives and fostering robust alliances with loyal corporate patrons willing to advocate on our behalf.

The Worlds times: What is an excellent piece of business advice you have ever received?

Luann Parker: A pivotal piece of business wisdom I’ve embraced is the imperative of perpetual focus on the next three strategic steps to drive business expansion. By firmly adhering to this directive, I ensure that I lead the organization towards achieving its objectives while remaining aligned with our overarching mission and values.

The Worlds times: How do you balance investing in up-to-date ideas with ensuring ongoing operations remain successful?

Luann Parker: I prioritize investments that resonate with our company’s long-term objectives, concurrently optimizing the efficiency and efficacy of our ongoing operations. As a self-funded start-up, strategic capital deployment is paramount. Therefore, I diligently scrutinize industry trends and meticulously assess the prospective ramifications of business ideas on our fiscal performance.

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