In a bold and unequivocal statement, entrepreneur Elon Musk has called for the immediate firing of Disney CEO Bob Iger, accusing him of damaging the legacy of Walt Disney and asserting that the company’s founder would be disheartened by Iger’s recent actions.

The call for dismissal follows Disney’s decision to halt advertising on Musk’s social media platform, X, which has been marred by controversies and an ad boycott, primarily driven by concerns over antisemitism.

Musk, known for his outspoken and often controversial remarks, took to social media to express his dissatisfaction with Disney’s move.

In a series of posts, he claimed that Walt Disney would be “turning in his grave” over Iger’s handling of the company.

The entrepreneur did not mince words, insisting that Iger should be “fired immediately.” Disney has yet to respond to Musk’s comments.

Bob Iger’s return to Disney just over a year ago, following his retirement, aimed to navigate the company through turbulent times marked by a plummeting share price and losses incurred by the Disney+ streaming service.

Iger’s leadership has been credited with major acquisitions, including Pixar, Marvel, 21st Century Fox, and Lucas film, contributing to a significant increase in the company’s market value.

Musk’s criticism extended beyond the ad boycott, referencing Disney’s recent box-office performances, stating that Iger dropped “more bombs than a B-52.”

Additionally, Musk accused Disney of advertising on other social media platforms that permit the dissemination of controversial materials.

This latest clash between Musk and advertisers comes on the heels of his profanity-laced outburst at an event in New York, where he slammed companies, including Disney, Apple, and Comcast, for pausing advertising on X.

Musk characterized these actions as attempts to “blackmail” him, expressing a clear disdain for companies attempting to leverage their advertising influence.

During the New York Times’ Deal Book Summit, Musk reiterated his stance, stating that he does not want companies to advertise on X if they intend to use it as a means of coercion.

His candid and abrasive remarks included a direct message to Iger, saying, “If someone is going to blackmail me with advertising or money, go [expletive] yourself.”

This clash is part of a broader narrative surrounding X’s challenges, with Musk acknowledging a 50% drop in ad revenue in a July post on the platform.

The tension escalated as Musk, during a visit to Israel, appeared to support an anti-Semitic conspiracy theory, prompting further criticism and a subsequent apology from the tech mogul.

X’s CEO, Linda Yaccarino, who also attended the Deal Book Summit, reposted Musk’s interview, framing it as “candid.”

She emphasized X’s unique position at the intersection of free speech and mainstream engagement, expressing the platform’s resilience amid challenges.

As this public dispute unfolds, it remains to be seen how Disney and other advertisers will respond to Musk’s call for Iger’s immediate dismissal and how it will impact the ongoing ad boycott on X.

The intersection of high-profile personalities, corporate power struggles, and controversies in the digital space underscores the evolving dynamics of social media platforms in the modern era.



Last Updated: 08 December 2023