The Barbie movie has hit the billion-dollar mark just 17 days after it was released, according to representative Detector Warner Bros.

The motion picture will certainly finish the weekend with $1.03 bn (₤ 808m) in ticket sales at the worldwide ticket office, it stated in a statement on Sunday.

It implies Greta Gerwig has actually become the initial woman to reach the milestone as a solo director.

Warner Bros described it as a “watershed minute”.

Jeff Goldstein, president of residential circulation in the United States, stated: “No-one however Greta Gerwig can have brought this cross-generational symbol and her globe to life in such a funny, emotional as well as entertaining tale … essentially transforming the whole world pink.”

He said that long lines in cinemas and repeat viewings “prove that films are back” after the movie theater sector experienced as a result of pandemic lockdowns and also competitors from streamers.

Various other women directors have helmed films that have actually surpassed the $1bn-mark yet working with others. Icy, the computer animated smash hit, and also its follow up have actually created more than $1.4 bn in box office returns and also were co-directed by Jennifer Lee and also Chris Dollar.

On The Other Hand, Captain Marvel, starring Brie Larson and co-directed by Anna Boden as well as Ryan Fleck, produced greater than $1.1 bn in profits.

The pink-hued movie has gotten appreciation from critics and inspired scores of selfish at doll boxes mounted in movie theaters throughout the UK also.

Starring Margot Robbie as Barbie and also Ryan Gosling as Ken, it has actually attracted $459m up until now in the US and $572m globally.

Achieving “Bar billion” – as explained by Detector Bros – is no mean accomplishment. Simply 5 various other movies have actually done so because the pandemic, including The Super Mario Brothers Movie earlier this year, Spider-Man: No Chance Residence, Top Gun: Radical, Jurassic Globe Dominion and the Avatar follow up.

Cinema-goers have actually frequently combined a watching of Barbie, which tells a coming-of-age tale of the legendary doll, with Christopher Nolan’s Oppenheimer – a tale about the development of the very first atomic bomb.

UK-based movie theater chain Vue just recently claimed both movies had led to the firm seeing its busiest weekend break in 4 years.

Ms Robbie likewise functioned as among the producers on Barbie. According to an interview with Collider, she relied on making a billion bucks in very early meetings.

“I assume I informed them that it ‘d make a billion bucks, which perhaps I was overselling, but we had a flick to make, alright?!” she told the publication.

The film’s advertising campaign has actually been substantial, with pink signboards set up in cities around the globe while a pink Tardis likewise showed up at Tower Bridge.

Toy-maker Mattel is intending to repeat the same success with other movies.

Other Mattel brands – including Barney, Hot Wheels as well as Polly Pocket – are set to feature in upcoming Hollywood motion pictures.

It launched a soundtrack album as well as participated in more than 165 consumer item collaborations for the Barbie film, although it lately reported that its sales dropped by 12% for the 3 months to end of June.

Last updated: 08th August 2023